Flying High in a Competitive Industry

Cost-effective Service Excellence at Singapore Airlines

• Author(s): Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar,
• Publisher: Mc Graw Hill
• Pages: 217
• ISBN_10: 0071249648
  ISBN_13: 9780071249645
  
• Language: en
• Categories: Business & Economics / Customer Relations , Business & Economics / Management , Business & Economics / Personal Success , Transportation / Aviation / General ,

Description:... Singapore Airlines (SIA) is widely acknowledged as one of the leading airlines, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades, in an industry where it is notoriously difficult to succeed consistently?