Out of Nowhere

The Inside Story of how Nike Marketed the Culture of Running

• Author(s): Geoff Hollister,
• Publisher: Meyer & Meyer Verlag
• Pages: 326
• ISBN_10: 184126234X
  ISBN_13: 9781841262345
  
• Language: en
• Categories: Business & Economics / Infrastructure , Business & Economics / Industries / Manufacturing , History / General , Sports & Recreation / General , Sports & Recreation / Running & Jogging , Sports & Recreation / Track & Field , Sports & Recreation / Business Aspects ,

Description:... This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company.It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations.How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike.Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company."Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.