The Global Cigarette

Origins and Evolution of British American Tobacco, 1880-1945

• Author(s): Howard Cox,
• Publisher: Oxford University Press
• Pages: 401
• ISBN_10: 019829221X
  ISBN_13: 9780198292210
  
• Language: en
• Categories: Business & Economics / Economic History , Business & Economics / Economics / Theory , History / General , History / Europe / Great Britain / General , Nature / Plants / General ,

Description:... The Global Cigarette provides the first authoritative account of The British American Tobacco Company's evolution and growth up until the Second World War. Based on archival materials from a wide variety of sources, including the company's own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably in China and India - and analyzes the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.