Soap Operas and Telenovelas in the Digital Age

Global Industries and New Audiences

• Author(s): Diana Isabel Arredondo Ríos, Mari Castañeda,
• Publisher: Peter Lang
• Pages: 305
• ISBN_10: 1433108240
  ISBN_13: 9781433108242
  
• Language: en
• Categories: Art / Business Aspects , Biography & Autobiography / General , Education / Teaching / Subjects / Arts & Humanities , Language Arts & Disciplines / Communication Studies , Language Arts & Disciplines / Public Speaking & Speech Writing , Performing Arts / Television / General , Social Science / General , Social Science / Anthropology / General , Social Science / Anthropology / Cultural & Social , Social Science / Sociology / General , Social Science / Media Studies , Technology & Engineering / Telecommunications ,

Description:... Soap operas and telenovelas are watched by millions of people around the world every day. As cultural, social, and economic phenomena, examining them will further our understanding of the role of global media content in the digital age. Moreover, as these programs continue to be exported and transformed at regional levels, and through digitalization, it is more important than ever to analyze where the genre has been, where it is now, and where it is going.
This collection brings together original scholarship from an international and trans-disciplinary perspective. Chapters address timely issues, theories, and debates that are inextricably linked to soap operas and telenovelas as global industries, as sites for new audiences, and as hybrid cultural products within the digital landscape. Bringing depth and originality to the subject area, each chapter demonstrates the richness of these genres and their long-term significance as the televisual landscape evolves and becomes increasingly reliant on technological and creative innovations.