AdWords Workbook: 2017 Edition: Advertising on Google AdWords, YouTube, and the Display Network

AdWords Workbook: Google AdWords Made Easy *** 2017 Updated Edition of a BEST SELLING BOOK on AdWords *** Don't Lose Money - Make Money with AdWords! AdWords Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money. The AdWords Search Network - optimize your Google Search Network efforts in AdWords step-by-step. Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily. Metrics - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS) Tools - Includes a free companion AdWords Toolbook, with hundreds of FREE tools to master AdWords better, faster, cheaper.