Digital Analytics: Data Driven Decision Making in Digital World

SALIENT FEATURES OF BOOK

• Easy to understand language with simple real life examples.

• Primarily focused on Ecommerce and Retail industry.

• Stepwise explanation of very basic to the complex of the statistical analysis.

• All examples are solved using R and Excel or both.

• Step by Step description of Pentaho BI Implementation - ETL, Report, OLAP & Dashboard.

• Comprehensive coverage of topics including Probability Theories, Operation Analytics, Digital

Marketing, BI Implementation, Web Analytics, Forecasting, Customer Analytics & Optimization.

Application focus on current Digital Analytics Practices.